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You’ve built success with intention. Now protect it with the same care.
Disclaimer
Tierra Fina Private Wealth, LLC provides holistic financial consulting, insurance solutions, business advisory, and strategic planning services. We do not currently provide securities related investment advice or portfolio management services. Clients seeking regulated investment advisory services are referred to a licensed, registered investment adviser partner. All financial strategies are for educational and informational purposes only and should not be considered personalized investment, legal, or tax advice. Past performance is not indicative of future results.
Schedule a private consultation to begin a conversation about your goals, your wealth, and your future. Our advisors will take time to understand what matters most to you and create a path forward that reflects both ambition and intention. A member of our team will connect with you to confirm your appointment.
Take the next step toward clarity and confidence in your financial future. Connect with Tierra Fina to see how our advisors can simplify complexity, preserve wealth, and align your legacy with your vision.
Gain clarity on how our modern family office model supports your investments, legal and tax strategy, and legacy goals. Connect with our team to explore your options.
Experience a planning process built around your life. Speak with Tierra Fina to see how we align every aspect of your wealth with your goals today and your legacy tomorrow.
Effective date: September 23, 2025
This Privacy Policy describes how personal information is collected, used, and shared when you visit or interact with the website located at https://tierrafinapw.com including any pages or content available through this address (the Site). By using the Site you agree to the practices described below.
1. Who we are
For purposes of this Privacy Policy, references to we, us, or our mean the owner and operator of the Site located in Texas. If you have questions about this Policy, please see the Contact us section at the end.
2. Scope
This Policy applies to personal information collected through the Site and through direct communications with us that relate to your use of the Site. This Policy does not apply to information collected offline in unrelated contexts or through websites or services that we do not control.
3. Information we collect
We may collect the following categories of information when you use the Site.
4. How we use information
We use personal information for the following purposes.
5. Legal bases for processing
Where required by law, we process personal information on one or more of the following bases.
6. Cookies and similar technologies
Cookies are small files stored on your device that help the Site function and help us understand usage. The Site may use
You can usually set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of the Site may not function properly. To learn more about cookies, including how to manage them, visit resources provided by your browser vendor.
7. How we share information
We do not sell or rent your personal information. We may share information as follows.
8. Data retention
We retain personal information for as long as needed to fulfill the purposes described in this Policy, to comply with legal obligations, to resolve disputes, and to enforce our agreements. Retention periods may vary based on the nature of the data and our obligations.
9. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of electronic storage is perfectly secure. We cannot guarantee absolute security.
10. Your privacy choices and rights
Depending on your location within the United States, you may have rights such as
To exercise rights or make a request, use the Contact us section below. We will verify your request using reasonable measures and respond as required by applicable law. Authorized agents may submit requests where permitted by law.
California privacy notice
If you are a California resident, you may have rights under the California Consumer Privacy Act and related laws. These may include rights to know, delete, correct, and limit the use and disclosure of sensitive personal information. We do not sell or share personal information for cross context behavioral advertising as those terms are defined by California law. We will not discriminate against you for exercising your rights.
11. Third party links and services
The Site may contain links to third party websites or services. We are not responsible for the privacy practices of those sites or services. We encourage you to review the privacy policies of third parties you interact with.
12. Children’s privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it.
13. Changes to this Policy
We may update this Privacy Policy from time to time. The updated Policy will be posted on the Site with a new effective date. Your continued use of the Site after an update means you accept the revised Policy.
14. Contact us
If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us through the Contact page on the Site. You can also reach us by using any contact information published on the Site.

Founder & CEO
Eric is a lifelong west Texan who worked in the oil & gas industry for companies like Occidental, and Diamondback, before turning his eye to finance. He started working for Capital Strategies in 2015 before he launched TFPW in 2019 with the intention to help west Texas business owners build wealth. When Eric is not in the office, he is traveling, watching his kids play sports, or involved in other entrepreneurial projects. Eric and his wife, Maribel, currently reside in Denver City and have 4 children, Evelyn, Bria, Mateo & Marcelina.

Head of Accounting & Tax
Nicholas graduated from Texas Tech University in 2018 with a Bachelor's Degree in Accounting. Nicholas started his accounting career in Austin, TX in 2018. Outside of work Nicholas is a huge sports fan, enjoys traveling, and spending time with his family. He and his wife, Erica, currently reside in Austin, TX and are expecting their first child.

Wealth Associate
Eber graduated from Denver City High School and currently attends Texas Tech University. He will be graduating in December of 2025 with Bachelor's Degree in Personal Financial Planning. When Eber is not working, he enjoys traveling, spending time with family, and growing his real estate portfolio.